Unit 15 - audio-visual product

Promotes (music videos + film trailers) https://www.youtube.com/watch?v=VTnDYxwhSaI Inform (college/university promos + public information) https://www.youtube.com/watch?v=tqdtoHrcDOQ Entertain (music videos + film trailers + short adverts for a tv show) https://www.youtube.com/watch?v=E07s5ZYygMg Educate (tutorials + public information) https://www.youtube.com/watch?v=5IGqADEyxxw

4 key areas: Market ability  Creativity and Originality  Technical Expression Sharp camera shot Slow motion shots High quality shots Basics of production in making a music video: Figure behaviour, action, performance Artists perform to the camera Non-artist performance they don’t usually look at the camera. Don’t connect with the audience in the same sort of the way. Camera activity: Music videos are often not still or static Because they try to match the pace of the music. Move with the rhythm Jibs/ cranes/ rosins/ steadicam/ osmo Edit speed: Match the pace Equipment: Lighting - creative set - ups High quality camera Fluid movement (grip): smooth movement, glidecams, drones etc

  Starter What are music videos for? Music videos are used to promote the band or singer.  How the artist present themselves by what they are known for.  Types of music videos: Song performance  Dance performance Instrumental performance  Concert performance  https://www.youtube.com/watch?v=FGBhQbmPwH8 https://www.youtube.com/watch?v=LKYPYj2XX80 Andrew Goodwin.  1. Between the lyrics and the visuals https://www.youtube.com/watch?v=uJ_1HMAGb4k 2. Relationship between the music and the visuals  3. Genre-related style 4. The creation of a star image to promote a recognisable brand image. 5. Voyeurism (Pleasure of looking at something) Laura mulvey  6. Intertextual (references other media) references.